revolutionizing the retail shared experience
Does this sound like you????
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Tired of buying pieces for that special day, date or event only to wear it once?
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You looked amazing in the romper you wore last weekend BUT you took a ton of pics and now those pics are all over the gram?
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Tryna be economical but Plato’s Closet, your local thrift store or Rent the Runway aren’t giving you what you need?
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You have that dress that would be perfect for someone else because it’s just not the look you’re tryna give anymore?
Sustainability is more than an environmental problem, it is a human problem!
This is a an abundance of research that focuses on how we can get people to buy sustainable fashion, but how we can change our habits around overconsumption?
We know brands are predominantly focused on implementing circular economy principles at the waste stage but not all retailers are rolling out sustainability-focused initiatives in response to our desires and needs. I mean, we still want to support sustainability but we have to look and feel good about our wardrobe! Its a must!
Let’s face it, we’re kinda trapped in a cycle of constantly buying and feeling emotionally vulnerable of breaking the cycle of always buying “new clothing” with the year-round sales ,time-pressured discounts, pay-later schemes, and aggressive digital marketing.
At Koral K , we’re focused on addressing overconsumption and how we view our wardrobes to reduce clothing waste. Let’s feed that crave for something “new to wear”, by adding a variety to our wardrobe. Let’s reduce the environmental impact by not always buying new clothes and still being on trend.
